Videos of Jon Kabat-Zinn Talking about Mindfulness

Jon Jon Kabat-Zinn is an author and authority on mindfulness meditation. He developed the Mindfulness-Based Stress Reduction program and founded the Stress Reduction Clinic at the University of Massachusetts Medical Center. His book is “Full Catastrophe Living: Using the Wisdom of Your Body and Mind to Face Stress, Pain, and Illness” which is a guide to help people overcome stress and pain through the use of mindfulness meditation.

As he says in this MITWorld video, mindfulness it is “Paying attention, on-purpose, in the present moment, non-judgmentally”

Watch Video on MITWorld »

He also talked at Google…

Watch video on YouTube »

Long Tail Explained by Chris Anderson

WATCH VIDEO on TED.com »

Chris Anderson, editor of “Wired”, coined the term “Long Tail” that is now widely used today in regards to the new business dynamics that have come about due in part to the internet. It is the idea products with low sales volume can still have a large marketshare if you sell many of such products. And now you can since distribution cost have dropped to the point where this is possible.