Long Tail Explained by Chris Anderson

WATCH VIDEO on TED.com »

Chris Anderson, editor of “Wired”, coined the term “Long Tail” that is now widely used today in regards to the new business dynamics that have come about due in part to the internet. It is the idea products with low sales volume can still have a large marketshare if you sell many of such products. And now you can since distribution cost have dropped to the point where this is possible.

The Paradox of Choice — Why More is Less

In this one hour video, Professor Barry Schwartz explains why too much choice is not always good. This is a paradoxical concept since western belief is that more choice means more freedom and happiness.

At about 45 minutes into this video, Schwartz comments on the effect of money on happiness. He says that …”What is true is that once you cross subsistence, whatever subsistence is in your society, additional increases in wealth have virtually no effect on well-being. There is a hugh steep curve going from zero to subsistence. But once you cross that line of subsistence, the curve flattens out. It is worth knowing, in case you have a choice between choosing x and making more money, almost certainly choosing x is what you should choose.”

WATCH VIDEO on Google Video »

Here is another video of a talk Schwartz gave at TED summarizing the concept that too much choice can mean decrease happiness.

WATCH VIDEO on YouTube »

To learn more read Barry Schwartz’s book The Paradox of Choice: Why More Is Less

Schwartz also mentions in on page 106 of the book that “people in rich countries are happier than people in poor countries. Obviously, money matters. But what these surveys also reveal is that money doesn’t matter as much as you might think. Once a society’s level of per capital wealth crosses a threshold from poverty to adequate subsistence, further increase in national wealth have almost no effect on happiness.”

Book: “Change Your Brain, Change Your Life” by Daniel Amen

Dr. Daniel G. Amen write an informative and practical book on how to keep your brain healthy and working well. Regardless of what state your brain is in now, it can be improved. Because the brain is so central to our being, improving the brain often will improve our lives. The two main points is good diet and exercise.
Dr. Amen is a clinical neuro scientist and medical director of Amen Clinic for Behavioral Medicine.

More books by Dr. Amen »